Read my prior post on why I caution against using video resumes. Anyone trying to convince you that a full video version of your resume will help you stand out from the crowd has likely never actually been a recruiter (and probabaly also runs a website that promotes video resumes!).
But now you're going to hear me talk about how video can actually be somewhat useful. I don't want to come off as flip-floppy...so let me be clear. I DON'T believe in full video resumes as a substitute for a traditional resume application but I DO beleive some portions of video can be leveraged as a supplimental sales tool if you use it for the right sections of information.
Consider using video for only certain "key" parts of your background. This will animate and humanize the facts and also let the screener elect to view this if they want to (as opposed to forcing them to watch this if a video resume is all you provide). You can easily attach a video file to any traditional word resume for areas you'd like to emphasize with this alternative medium. The key is to pick areas of your background that are "meaningful" and will benefit from being communicated on a more personal level.
Here are a few examples of where video can help:
Video a demonstration
Let's say you were a key architect in developing a new product or solution. Doesn't matter if this is a physical product, an online product or service product. If you developed it, a video of you discussing this is a great idea. It's a super opportunity to show off your enthusiasm for the concept and your level of expertise in developing it. Your video could be you using the product physically, touring the features of it online or even drawing a schematic on a whiteboard and walking through how it works.
Video an excerpt from your job history
Everyone has that one "great" moment in their work history. This could be the largest implementation you've ever done, a project that saved the company $X dollars, a watershed product breakthrough or your highest sales performance. This accomplishment is something you could video yourself talking about. Lead off by saying "I'd like to take the opportunity to briefly tell you about one of my accomplishments at work that I'm most proud of..."
Video your objective
This is another great area to video. Reading a cliche objective is boring. In fact, I tend to advise people to blow this off altogether and save the valuable space on their resume for more important things. However, if you personalize this message with video and use this short clip to communicate your passion for the industry, commitment to your work and strong drive and ambition, then this could be a slam dunk idea. Just be careful not to be so specific that you shoot yourself in the foot with what you say. Keep your statement clear and sincere. Read this great post on crafting objectives here. I'd probably say something like "My career objectives are simple...work hard, be part of a stellar team and accomplish something meaningful and important for the company. Job titles, responsibilities, salary, hours are all important. But finding a company and culture that gets me excited to come to work everyday is my main objective."
Video any human interest stuff
Do you have a video clip of you finishing a marathon, doing stand up comedy (provided it's clean!), speaking at a seminar, being interviewed by a local news station because you ran into a burning house to save your neighbor's cat? Then under "personal interests", attach this. Just make sure to only include video clips that communicate POSITIVE and RESPECTFUL qualities that an employer would be interested in (in other words, leave out the clip of you banging out Bon Jovi at the karaoke bar). And even though these are important moments that define who you are, I'd also stay away form attaching anything too personal (ex: fishing with your son, your wedding vows).
So bottom line here...I'll admit that a little bit of video works if done well. Just pick the right things to emphasize, make sure to present yourself as well as possible and keep things brief and to the point. Also, always show your video first to a trusted friend to get their opinion as to whether or not it is worthy of attaching to your resume. Only include this if you are certain it will help you attract employers!