In today’s world of web 2.0, hiring managers and recruiters are spending more time using social media outlets to find talent. Applying to ads online and posting your resume on the job boards may net you some interviews but what you really need to do is increase your chances of being found thru as many online channels as possible. Not only will you be found more, but most managers will research your background online before deciding to even call you in for an interview. What if they can’t find anything about you online? What does that say about you? Implement these strategies and you will increase your chances of being found online as well as improve your professional credibility.
Join the big three: Linkedin, Twitter & Facebook
It’s no secret that hiring managers and recruiters are using social media sites to find more talent. Creating accounts on Linkedin, Twitter and Facebook is essential to increasing your chances of being found online. Creating profiles is only the start. In order to truly make these tools work you need pay attention to the basics:
- Complete your profiles 100 %. Include as many details about your professional experience and include every skill that would make you relevant for the type of work you are looking for.
- Connect to all of all of your contacts on Linkedin
- Ask as many people as possible to write a reference for you on Linkedin. Go beyond the 3 references that Linkedin suggests. Include as many co-workers, previous and current managers, clients, even college professors or classmates.
- Follow anyone of importance on Twitter, especially people in your industry.
- Control the content on your Facebook account. Nothing should be rated R or worse. Potential hiring managers could view this.
Get Active online:
One way to improve being found online is to be active in the social media community. You need to think like a hiring manager or a recruiter. If you want to be found you need to hang out where these people do on the web. Become an active participant within your profession online and not only will you be found, you will gain more credibility within your industry.
- Join groups on Linkedin that are local to your city and industry or skill set. You should also search for groups that are related to jobs and job search advice as well.
- Become fans of companies on Facebook, especially ones you would be interested in working at.
- Endorse people you know on Linkedin. This is a great way to get your contacts to write a recommendation for you.
It isn't called social media for nothing. The great thing about using social media is that everyone gets to share their ideas and opinions online. You don’t have to wait for an interview to share things you know. Get out there and speak your mind. Communicating thru social media puts you in direct contact with other people who share your interests in your profession to include many hiring managers.
- Join in group discussions on Linkedin. Others in the group will read your commentswho and most likely check out your complete profile. Don’t be afraid to start discussions as well.
- Comment on Facebook posts, especially industry related posts.
- Search for industry related blogs and make comments.
- Tweet about topics that would interest hiring managers in your profession to include exciting interviews you’ve been on, but keep company names confidential.
The more active you are online the more you increase your chances of being found by people who you would be interested in working with. Creating an online presence does take some time up front, but once you’ve established yourself it’s really not time consuming at all. Take a few moments at the beginning and end each day and you will be surprised how fast your presence will grow. Be careful though, because every action you do online can and most likely will be viewed. More to come on that topic later in the week.